Who’s behind this
Oh My Lista! is built by one person in Göteborg, Sweden. No growth team, no boardroom. Just a founder who got tired of ugly gift registries.
Every baby shower, every wedding — the same clunky lists that look like spreadsheets wearing a party hat. Someone had to say it. We said it.
The aesthetics of wishing
Other registries compete on utility: more items, faster checkout. We compete on beauty.
A wish list is a little exhibition of the things you dream about, so it should look like one. That’s our whole point of view — wishes deserve to look as good as the gifts themselves.
Proof, not promises
262 hand-drawn illustrations, made for this product and nothing else. Strollers, stand mixers, concert tickets — every item on your list gets one automatically, matched by name.
No stock photos. No blank grey boxes. Open any list and see for yourself. That’s the Oh My.